HKTB announces revival plan with new perspectives

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Hong Kong Tourism Board

The Hong Kong Tourism Board (HKTB) held its annual Tourism Update event online and announced a revival plan that highlights Hong Kong’s vibrant developments and new experiences, aiming to generate a positive ambience and make the city a top-of-mind destination for worldwide travellers when travel resumes.With the theme “Together Towards New Horizons”, Tourism Update 2022 attracted 3,200 trade representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants and meeting and exhibition organisers from Hong Kong, Mainland China and overseas markets.

The HKTB shared insights into the latest tourism trends and its work plan for the coming year. HKTB Chairman Dr Y K Pang highlighted Hong Kong’s return to normality. “The fifth wave of the pandemic is subsiding,” he said. “Hong Kong’s daily life and economic activities are now gradually returning to normal, allowing us to stage large-scale events and prepare to welcome back visitors.”