Monday, September 26, 2022
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IRIS Reps appointed as India Sales and Marketing representative for 25hours Hotel One Central, Dubai

Overlooking the Museum of the Future and boasting 434 bedrooms and suites, 25hours Hotel One Central tells the region’s story through its interiors, combining the ancient traditions of the Bedouins with a progressive, forward-thinking design and a nod to the future. Masterminded by Christoph Hoffman and renowned interior design firm, Woods Baggot, elements of tales where the traditional meets the modern are intricately woven and exhibited floor-by-floor, creating an entirely contemporary narrative, promising a truly one-of-a-kind experience featuring over
6000 pieces of art and objects throughout.

Speaking about the association with IRIS, Aisling Jennings, Director of Sales said, “We are excited to have IRIS Reps support the ongoing success of 25hours Hotel One Central – the first hotel of its kind to open outside Europe and the largest in the company. The property has received significant publicity since opening in December 2021, challenging norms in Dubai and most recently recognised on the 2022 Conde Nast Traveller Global Hotlist. We look forward to working closely with the IRIS Reps team to develop great awareness for the property and brand.”

“25hours Hotel One Central is conceived in equal amounts of sophistication and fun, an oasis where business travellers to tourists will find their every need anticipated from informal meetings, entertaining colleagues and celebrating the day’s achievements. It also caters to unapparelled gastronomy and eclectic lifestyle experiences. We are delighted to further this partnership as Indian Representative for the 25hours Hotel One Central and believe the strength of the brand, which is synonymous with fun and unique travel experiences, will allow us to take a strong leadership position,” added Alefiya Singh, Director and Founder of IRIS Reps.

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