ITB Berlin 2023 to take place live again next March in Berlin

ITB Berlin

Messe Berlin is planning a number of important changes next year to mark the first in-person edition of ITB Berlin since the pandemic began. ITB Berlin 2023 will take place on three successive days, from March 7 to 9. The demands placed on global trade fairs have changed considerably in recent years, which is why in future and in terms of customers, it is concentrating its efforts to focus on exhibiting companies as well as exclusively on trade visitors, buyers and the media. As in previous years, the internationally renowned ITB Berlin 

Convention will take place live parallel with the exhibition on the Berlin Exhibition Grounds. “By positioning ITB Berlin exclusively as a B2B product we want to make the format future- proof and further significantly enhance the brand as a global catalyst of the tourism industry,” said David Ruetz, head of ITB Berlin. “At the same time we are making sure to give our image a necessary boost and improve our existing ties and ability to attract new customers. In the past we have repeatedly observed that the majority of our exhibitors place a clear emphasis on addressing B2B audiences. In future, this move will make it possible to further concentrate their efforts.”