ITC Hotels add 5 more properties as brand storii expands

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ITC Hotels

ITC Hotel’s growth story continues to rise with group signing 5 boutique properties under the new brand, Storii
by ITC Hotels. Popular leisure destinations Goa, Dharamshala, Solan, Sirmour and Kufri are the frontliner destinations for Storii with Storii Goa and Storii Dharamshala already opening doors to guests. With the recent openings at Goa and Dharamshala, the ITC HOTELS Group now has its 5th property in Goa and its 12th hotel in Himachal Pradesh.

With the Storii brand, ITC Hotels bring bespoke experiences at immersive locations through atypical hotels and resorts that are unique by character, design or heritage and strive to co-exist with the environment and the community. Every hotel under this brand will tell its own unique ‘story’ which could stem from its architecture, location, heritage, theme or even its facilities and offerings. This parameter is key for a property to qualify under the Storii by ITC Hotels brand even as there may be a lot more flexibility offered in terms of design approach, property size and a few other parameters.