Kerala launches QR code-aided e-guide to boost tourism


Kerala Tourism Minister PA Mohamed Riyas launched a virtual travel guide that gives access to all information on tourism locations through QR Code for visitors to the state.

The new digital tool will provide all relevant information such as distance to the nearest bus-stand, railway station and airport, working hours of a tourist destination and its contact numbers, the Minister said after inaugurating the facility in Fort Kochi.

The e-brochure, will be set up across the state’s tourism centres and important airports within and outside the country. More content will be brought in the e-brochure including information on places of tourism potential which are now not widely known. More such technology-driven facilities will be popularised in tourism sector in the coming months to ensure hassle-free travel for tourists, Riyas revealed.

The e-brochure also ensures that a single click opens to pertinent social-media pages. The virtual guide will also facilitate information regarding tour packages and their bookings.

Holding that proper upkeep of tourism centres is important, the Minister said tourism clubs will be formed in colleges across the state to involve the youth in the maintenance and publicity of local travel destinations.