Kerala recently inaugurated its first STREET project in Maravanthuruthu, a town located in the Kottayam district. Through the Sustainable, Tangible, Responsible, Experiential, Ethnic, Tourism (STREET) project launched early this year, Kerala Tourism plans to highlight the state’s interiors and rural hinterlands on the tourism map. The project is conceived by the State Responsible Tourism (RT) Mission and is inspired by the ‘Tourism for Inclusive Growth’ slogan of the United Nations World Tourism Organization (UNWTO), the department has said in a release.
Launched at select locations in seven districts of Kerala, it consists of theme-based streets where visitors can experience the specialty of each location. Green Street, cultural street, village life experience street, experiential tourism street, agri-tourism street, water street and art street are the themes planned for each location. The STREET project will be implemented in the public-private partnership (PPP) mode, and have local bodies and residents as stakeholders.
According to the Responsible Tourism Mission, stretches of backwater, beaches, rivers and natural canals will be considered under the water street project. Depending on the destination, various suitable water based tourism circuits and activities will be developed. Country boat rides; house boats; floating restaurants, theatres and markets; fishing experiences, etc. are some of the activities being considered.