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Luxury in the lap of beach

Home to a gigantic meandering swimming pool that stretches across the resort with a bucket of facilities and services to play the perfect host, The Zuri White Sands Goa Resort certainly breathes new life into its visitors. In conversation with TravelScapes, Ajith Nair,  Head of Sales and Marketing having a decade of experience reveals all and around the latest innovations and trends of the resort post-pandemic to complement every guest’s stay with a bucket of homfortable experiences.

By Chandni Chopra

How important is it to offer tourists customized services in order to have unique experiences? What unique experiences are you planning to offer the tourists 

The Travel behaviour & patterns of the modern traveller is constantly changing. Most of our guests wanted to relax & enjoy the facilities at the resort than venturing out for sightseeing etc. Hence it is very important for us to look into minute details, be it while designing the food & beverage menu to the operational timing of the pool & spa. We do have a full-fledged in-house activity team to keep the day action-packed for our guests. The resort is spread over 38 acres with only 30 per cent of the built-up area. The rest offers large open spaces with manicured gardens, and water bodies overlooking the Arabian Sea.

Eco-Tourism or sustainable travel is the key as per the latest trends, what strategies do you have in the platter for this?

We already have implemented measures such as EV charging stations, and a full-fledged in-house nurtured organic vegetable garden for the guests to choose the greens of their choice. Apart from conservation, measures like LED lights, water recycling and rainwater harvesting have been implemented. 

With the emergence of a list of brands in the hospitality industry offering top-notch services, how do you plan to take the front seat in the market?

Amidst large international and domestic brands, we could create a niche for ourselves as a unique upscale luxury boutique resort and a preferred destination for leisure and MICE. We are rated among the top ten resorts for destination weddings in the country.

 How do you plan to market the brand for national and global expansion?

 Social media plays a vital role in current times for a far reach. If you are looking at brand penetration into markets a strong local presence is a must and we have always paid attention to our trade partners at both domestic and international levels by selective coverage on print & electronic media platforms; besides also making our presence felt at the top domestic & International trade fairs. Repeat clientele through loyalty remains one of the most important factors to sustain a brand; having completed a lot of domestic and NRI weddings with great reviews from our guests, we are already seeing the translation into new wedding confirmations and leads for the next financial year.

How do you stand out amongst your peers? What is your USP?

Our beach which offers its own sense of privacy with direct access from the rooms gives our guests a luxury experience. A vast expanse of well-manicured lawns, a 180-meter-long meandering pool are just the simple but sought-after for a perfect holiday in Goa. Besides for the guests who want to try their luck at gaming without having to hit the city, the hotel also houses the Deltin Casino managed by the best in business and is the only land Casino in South Goa.

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