Outbound Souk | 2018-11-14
Finding a hotel in the right location is a challenge: IHG and SAMHI Survey

 

 

In order to understand the current challenges and considerations of Indian road warriors InterContinental Hotels Group (IHG) recently conducted a survey with SAMHI Pvt. Ltd. The survey was conducted on respondents who travel largely for business across India mainly targeting Delhi, Mumbai, Bengaluru, Chennai and Hyderabad.

 

 

The results of which revealed that finding a hotel in the right location is one of the most challenging aspects of planning their trips. It is further highlighted by the respondents when ranking the most important attributes when booking a hotel for the trip. 29 per cent of respondents ranked ‘location of the hotel’ as the most important attribute to feel confident to succeed while on a business trip.

 

 

It was followed by ‘comfort of the stay’ which was ranked in second place with 18 pc selecting it as the most important consideration for hotel booking. Both attributes were ranked amongst 12 attributes in total including price and amenities.

 

 

Vivek Bhalla, Regional Vice President, South West Asia, IHG commented on the survey, “All our market studies to date have shown that location is a key consideration for travellers in the mid-market segment. This survey confirms the same from a consumers’ perspective.” He continued, “Location has also been a pivotal element of our partnership with SAMHI as each of the 14 hotels in the Holiday Inn Express portfolio is located in a highly accessible, commercialised area which allows for convenient transportation, business services and great dining options. Guests staying at a Holiday Inn Express hotel can rest assured that their stay will make them ‘More Than Ready’ for their travel mission.” 





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