Qatar deploys crowd- pulling strategies for Indian market

Lubaina Sheerazi

After about two stagnant years of the downswing in tourism, Qatar is all set to climbing the ladder of creating its visibility in the tourism market. Qatar, one of the marvellous marvels of the Middle East offers an array of attractions for travellers on a roll delighted to treat themselves. In a tete-a-tete with Lubaina Sheerazi, CEO & Co-founder BRANDit, Qatar Tourism’s India Representative, TravelScapes triumphs in becoming familiar with the strategies Qatar is turning to account to pull crowds from across the globe. Give a read to find out more about it making it to the list of popular destinations amongst travellers

Considering India is one of the important source markets globally, what are the major crowd pullers for the Indian tourists that Qatar possesses?

India is diverse, culturally, demographically and psychographically, and a destination offering varied options makes Qatar enjoy a special status. There is something for everyone, be it a family looking for a memorable vacation, an adventure enthusiast, a nature lover or friends on a spa break. Qatar has also beautifully blended the best of tradition and modernity, making it so unique. With remarkable infrastructure development, there are numerous top-notch attractions, such as museums, art galleries, public art installations, theme parks, souqs and malls. And there are dreamy beaches, desert safaris by the spectacular Inland Sea and the UNESCO-listed Al Zubarah Fort. When it comes to gastronomic options, Qatar has a lot to offer, including Michelin-starred restaurants, traditional Qatari cuisine, restaurants perfect for families, cafes and eateries, and delectable street food. Every budget and taste is taken care of. Qatar has also been adjudged the safest country in the world by Numbeo.

What are segments posing as strong points of attraction in Qatar? Where do you observe the most upswing?

In conjunction with MICE, weddings, events, and celebrations are a segment that I believe is poised to gain tremendous growth and we are glad to be receiving good traction. Qatar is versatile and the infrastructure has been designed to facilitate more business visitors. Qatar offers a perfect environment for business tourism combined with leisure. As part of its ongoing efforts to create a more personalised experience for Indian travellers, Qatar Tourism has focused on bringing a wide variety of tour options and experiences to the country.

What cities/states are tapped with Qatar in terms of air connectivity? What is your outlook on connecting other states/ cities?

Qatar Airways is well connected to several cities in India such as Ahmedabad, Amritsar, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Kozhikode, Mumbai, and Thiruvananthapuram. Additionally, IndiGo and Air India Express offer connections to Doha. With the upcoming FIFA World Cup, connectivity is being strengthened to make the experience seamless and convenient.

How are you planning to engage with the travel trade fraternity in 2022?

India plays a crucial role in achieving the goals set for 2030 by Qatar Tourism. Qatar Tourism recently conducted a two-city roadshow in Delhi and Mumbai, the first since the onset of the pandemic. Meeting and interacting with the travel trade and media partners directly and updating them about recent developments was essential. Qatar Tourism has also launched the Qatar Specialist Programme, an interactive online training module.
The platform, available in 11 languages, is created to assist travel trade partners in better understanding Qatar and it’s varied product offerings. The roadshow and specialist programme are designed to impact both leisure and MICE travellers.