StayWell Holdings has signed the first hotel under the evolved brand banner of Park Regis – Park Regis by Prince Deira Islands (Dubai). The addition of this new property to the StayWell stable complements the existing portfolio of hotels in the UAE region and officially launches the new brand.
An upscale and premium brand, Park Regis by Prince is a significant evolution of the reputable Park Regis hotel brand, which first launched in 2006. With the positioning statement “The World’s Most Thoughtful Hotels”, Park Regis by Prince is the latest offering in the company’s impressive line-up of brands. Designed to be exceptional yet accessible, guests travelling for business and leisure can enjoy the tradition and luxury of a beautifully curated classic hotel experience, blended seamlessly with modern technology. Each property will embody a fusion of the company’s Australian and Japanese heritage whilst seeking to highlight and celebrate the local influences and culture that make each location special.
The announcement of the group’s new brand is punctuated with the signing of its first hotel in Deira (UAE).