StayWell launches Park Proxi brand; first hotel in Egypt

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StayWell launches Park Proxi brand

StayWell Holdings has announced the launch of a new hotel brand, Park Proxi, a unique hotel offering that has flexibility and hoteliers at its core. Park Proxi will allow hotel owners to co-create and customise the hotel they desire, by deliberately minimising the brand mandatories that usually accompany a hotel design, said a statement. This approach creates space for true collaboration, and from room styling to flexible zones to the hotel logo, to a choice of seven signature colours, Park Proxi offers owners the opportunity to develop a hotel that suits not just their personal tastes, but also cultural preferences. Designed to create a truly local hotel experience, the Park Proxi model welcomes collaboration with hoteliers to take advantage of the best that each location has to offer.