MICE Industry Appreciation Night Hosted by STB and Singapore Airlines

The MICE Industry Appreciation Night, hosted by the Singapore Tourism Board (STB) and Singapore Airlines, was a resounding success. Held on March 23, the event aimed to foster connections and express gratitude to corporate clients in the MICE sector.

Recognising the significance of MICE in driving destination tourism revenue, particularly in competitive environments like Singapore, the event targeted corporates seeking high-quality MICE experiences. The networking event in Delhi effectively reached key decision-makers, paving the way for potential collaborations and partnerships.

The success of the MICE Industry Appreciation Night underscores the importance of collaboration and fresh approaches in navigating the competitive landscape of destination tourism. Special thanks are extended to Kean Bon LIM, Area Director for India, South Asia, and Africa, and Markus Tan, Regional Director for India, the Middle East, South Asia, and Africa (IMESA), for their invaluable support, which enabled the exploration of new avenues for MICE lead generation beyond traditional business development initiatives. A standout moment of the soirée was the commendation of 10 exceptional collaborators who have propelled MICE tourism to Singapore. Their unwavering dedication and innovative methodologies have been instrumental in augmenting Singapore's stature as a premier MICE hub.

The event organised by the Singapore Tourism Board and Singapore Airlines for orchestrating such a triumphant and purposeful gathering emitted a sense of motivation.