Federation of Associations in Indian Tourism & Hospitality (FAITH), the national tourism policy body expresses its sincere thanks to the Honourable PM for stressing the importance of tourism during the recent post-budget webinar and offering valuable suggestions to all stakeholders to put Tourism development on a mission mode, a term generally used for most critical infrastructure projects. Also, the board of directors of FAITH wishes to assure the PM that as an important industry body, we are geared to fulfil his vision to put India on the global tourism map.
His speech rightly tried to dispel the long-standing myth that tourism is a rich man’s activity and stressed its socio-cultural and economic importance. He gave several valuable and out-of-the-box suggestions like having signages in different languages at tourist places, the convergence of government central-state programmes and public-private partnerships. Further, his emphasis on addressing the lack of professional tourist guides by creating certificate courses in local colleges is genuinely out of the box. He dwelt further on addressing ease of travelling to the destination by improving the road-rail, and air connectivity, using creative promotion techniques and preparing a roadmap for specific tourist products like coastal, beach, mangrove, Himalayan tourism, adventure, wildlife, eco-tourism, heritage, spiritual, wedding destinations, and sports which just underlines the value the PM places on tourism growth.
“FAITH wishes to reaffirm to the PM that we have taken his message and we would partner with MOT to put India the most sought-after tourist destination. While we are on it, we would request the tourism ministry to revive and raise the budget for promoting India abroad. Also would urge the government to comprehensively look at lowering the GST on the entire Hospitality sector as high taxation makes India an expensive tourist destination vis a vis Sri Lanka, Thailand and other neighbouring South East countries. No gain saying that every percentage reduction in taxation has a 10 times higher multiplier impact on the growth of the overall leisure and tourism sector” says Nakul Anand, Chairman of FAITH.
The Federation of Associations in Indian Tourism and Hospitality (FAITH) is the umbrella body representing multiple Indian tourism, travel and hospitality industry bodies of India. Its member includes ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI and Cause Partner - AIRDA.